A.
PUBLIC
SERVICE ANNOUNCEMENTS
DEFINITION
A public service
announcement is an advertisement that a television or radio station airs for a
cause or a charity.
The objective of a
public service announcement is to educate and create awareness of significant
social issues in an effort to change the public’s attitudes and behaviours and
stimulate positive social change.
Public service announcements
(PSA's) can be utilized in three mediums:
·
Newspaper (print PSA's);
·
Radio (audio PSA's); and
·
Television (video PSA's).
Techniques
Used in PSA’s
•
Humour. Humour tends to catch one’s attention, especially
for kids and teens, but humour may trivialize serious issues. Sometimes
irony (or in its extreme, satire) can be very effective in conveying an
important message.
•
Shock treatment. Such campaigns provide a realistic look
at an issue, but may turn people off entirely because of their graphic nature.
Also, broadcasters may be reluctant to broadcast PSA’s they feel may be too
controversial.
•
Preaching. This technique involves an individual
or group pleading with an audience for greater awareness of the issue.
Note: there’s a fine line between earnestness and appearing to be patronizing.
•
Using a celebrity. Celebrities do get favourable attention, but
sometimes people are so distracted by the celebrity they forget the message.
EXAMPLE :
Hey, students! Are you
concerned about violence at school? Do you know of students threatening to hurt
or bullying someone? Well, there’s something you can do about it. Just call
1-866-SPEAK-UP to report a threat. The call is free and completely anonymous.
If you know about a student threatening violence, don’t take chances, call
1-866-SPEAK-UP. That’s 1-866-SPEAK UP. It could be the most important call
you’ll ever made.
B.
POSTERS
DEFINITION
A posters is an informative and decorative way
to attract the attention to the information it contains. It is usually
displayed in a public place. It is often decorated with designs or
illustrations.
Here are some ways to
use posters in a literacy program :
•
To advertise events or products;
•
To display information or instructions; and
•
To each about some kinds of information
You will create a Public Service
Announcement poster that will address the issue in the following way:
·
The topic is simple and clear.
·
The PSA gets attention and is eye catching.
·
It includes a slogan and a visual that is memorable.
·
The PSA is creative and entertaining.
·
It provides accurate information on the topic’s importance.
·
The PSA effectively reaches its target audience.
0 komentar:
Posting Komentar